INTRODUCTION
The brand is called Colour Crate.
The product is handmade jewellery using (predominantly) Sri Lankan semi-precious coloured gemstones and the concept of Colour Crate is focused on having different themed jewellery boxes which would contain multiple theme-appropriate collections.
OBJECTIVES
To build a brand image that communicates with the consumers and builds a sense of pride in them. The identity needs to be distinct and recognizable.
INDUSTRY DISCOVERY
ONLINE MARKET: Instagram, Shopify.
CONSUMERS: Canadian, North America. Early 20s.
COSTING: CAD $60-150
LOGO EXPLANATION
In Sinhalese, the Sri Lankan language, ‘colour’ is called ‘varna’ and ‘crate’ is called ‘pettiyak’. We have used the first characters of both the words to create a formation that looks like a butterfly, resembling beauty and grace.
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